Having a strong paid social strategy in place and using the best practices can mean a huge ROI and can augment other online marketing campaigns–improving your overall reach and sales funnel. (Consider how powerful your strategy becomes when you are reaching your audience on both social media and paid search!)
Today’s searchers are dialed-in to how they want to receive communications, news, and promos from the businesses they buy from. Some prefer email, others prefer social media and still others want to go directly to your website. By using social media synergistically with all of your other platforms, you don’t miss opportunities within your sales funnel. ROI for social media ads speaks for itself.